SEO Tips for 2012
Create High Quality and Unique Content:
Great unique content is the basis for SEO, without great content you may as well whistle into the wind. You need to make people want to share your content and ensure that it is top quality content.
Keep Producing Fresh Content
A website that doesn't change for months is a dead website to your users and search engines. Search engines and users love fresh content, it inspires loyalty from readers and ensures search engines will visit your site on a regular basis. Also the more fresh, relevant, unique and high quality content you have the more likely you are to rank highly in search results.
Focus on 1 Keyphrase Per Page
Keyphrases are your focus of a page. Each page you create should be summed up with one keyphrase of about 5 words, for example Piano Lessons in Manchester or Handcrafted Silver Jewellery or Gorgeous Designer Baby Clothing. Choosing the keyphrase before writing you page content will help naturally make your content lean towards the keyphrase you want to rank for. You can learn more about using keyphrases for SEO here.
Make Your Website Accessible to All
Ensure that your content is written in a friendly way that your reader will understand. Ensure your website is coded to modern web standards and that it is able to be used using PC's, tablets, mobiles and accessible browsers. Doing this will also ensure that search engines can find and process your website easily.
Create Amazing SEO Page Titles and Meta Descriptions
These are your sales windows on search results pages, so make them page. Carefully crafted page titles and meta tags can really help boost click through to your website and drive visitors.
Use your Keyphrase in your URL
Focusing on a keyword or keyphrases is great, so make sure search engines know it's the focus. In addition to your page title, and content put it into your url, this will secure the signal and say this is what this page it about.
Use Microformats in Relevant Areas
Microformats are a way of pointing out a particular type of information, so a business address, an article, an event or a person. There are several key types of microformat, one which bing and google are known to use is Schema.org, you can also check out what formats google is seeing on a page when you've implemented them using this rich snippet tester.
Contribute for Links
Blog comment and forum participation are great ways to gain links and drive some traffic. But what they are better for is branding you and your website as part of the community. Do not silo yourself by not looking and contributing to other websites. Participation gains reputation which means both users and search engines will trust you. Go on participate, leave a comment.
Be Social and Enjoy the Rewards
Engaging using social media may seem time consuming but it is well worth the effort. Social media won't just drive traffic, but it will drive reputation, search rankings and will help show that you are not just a company there are real people in your company. A human face is always a great way to interact with potential customers, so be personal get social and enjoy. And remember, social media is not a waste of time.
Enjoy Your Passion
Your website is your passion and no amount of SEO can convey passion that isn't there. So write the content yourself, show why you love what you do and how you do it. Showing something is your passion makes people trust and love your site, its that honesty that will bring people back time and again. Be friendly and Be Passionate. Go on, get started! Love it!
